As the media industry, this year we on various areas were comprehensive and in-depth reports, the end of this year we are from different perspectives of ten hot spots, including policies, activities,exhibitions, events, cluster, technology, business, product, design,market. The "ten hot points", summing up the past, look to the future.
Point 1: Policy -- a number of standards
Macro policy determines the many knitting the destiny of the enterprise and industry. In 2013, although China knitting industryspent in a relatively stable state, but also made more explicit requirements on innovation, such as technology, market,environment, mode and standards and other aspects of the industrychain collaborative innovation.
To boost the development of standards, to further play the support,service standards on the development of the industry and leading role, to meet the people’s higher clothing consumption demand, June,sponsored by the Chinese textile Commercial Association Committee of Zhejiang cotton underwear, Knitting Company Limited, the "2013textile and garment and knitted thermal underwear new standardtraining class was held in Yiwu," from Zhejiang Yiwu, Pujiang,Dongyang, Jinhua and other places more than 100 underwearenterprises responsible person and the inspector in.
In October 17th, the Ministry of industry and information technologyannounced in 2013 fifty-second announcement, approved the"methyl butenol polyether" and the 811 industry standards, includingthe textile industry standard 63, involving many aspects of yarn,fabrics, clothing, apparel and textile machinery etc.. Including "infant knitting clothing", "knitted thermal underwear flake type", "knittedunderwear adjustment type", "knitting bellyband", the new revised standard, at the same time, "integrated", "bra knitting gloves," civil"knitting five toe socks", "knitted children’s clothing" as well as in recent years a new product features first formulated.
This series of policies issued, will promote the knitting the pace of industrial upgrading, the purpose is to promote the industry tosurvive, to create a good external environment, so the impact of macroeconomic policy than that of single project implementation significance.
Reporter commented:
Point 2: Activities -- show industry vitality and strength
In May 26th, "Love Charity Foundation" launching ceremony was held in Beijing. This marks the love social responsibility into the newchapter in love, through their own efforts, let more and more people get love and happy life. In the "Love Charity Foundation" was officially launched, in October 26th, held a "love and love, sweet love pink --meaning milk donation ceremony" and "make life more beautiful --Danyang love milk Fang sister fellowship activities".
The creation of wealth is the responsibility of the enterprises, the benefit of society is the obligation of the enterprise, love to stick totheir own responsibility, actively fulfill their obligations.
In September 15th, was once a year the Home Furnishing service,supported by the Chinese knitting industrial association, CO sponsored Chinese textile personnel exchange and training center and the Shantou fashion home fashion Institute "2013 happy homefor China -- good manager" in Guangxi satellite TV to hold nationalfinals, and announced the top ten China good manager winners and outstanding the manager winner.
This activity Buongiorno, Qi Rui, Bai Lun Yu family, eggplantsponsored by home apparel industry four big brands, aims to furtherpromote home apparel industry, so that consumers pay attention to this category; emerging while mining and encourage home apparelindustry terminal sales personnel, improve the national home sales of clothing store sales and service level.
Reporter commented:
Comprehensive transformation and upgrading in the knitting industrybackground, carried out various activities is essential, is also necessary. All activities can not only reflect the industry vitality,improve the comprehensive strength of the enterprise, at the same time to Chinese knitting industry personnel training, marketing,business and docking and played a role in promoting industrial upgrading.
Point 3: Fair -- a platform service enterprises
Sponsored by the Chinese textile industry, China international trade promotion Sub Council of textile industry, the Committee ChineseKnitting Industry Association, China Garment Association jointly hosted "PH Value the first exchange" in October was held successfully in Shanghai.
2013 PH Value the biggest bright spot is the first exchange by show,exhibition, trend and forum 4 show the form, carry out accurateservice according to the needs of the enterprise, the transmission of the unique brand value, mining product advantage, close to thebuyers demand, pay attention to changes in the market, focusingchannel mode, realize the brand integration, brand promotion goal.
In the global market economy is not the case, the 2013 PH Value firstexchange bucked the trend, with the angle and position of newindustry to bring hope and dream new.
Professional exhibition subdivision in the field of exhibition and tradewith the service for enterprises. China international hosiery expositionis held every two years, this year, in the Datang town Party committee, under the leadership of the government, socks fair show a more rich content, the hosiery industry development, through symbiosis, integration, women and family album of 4 links, the history,people, families, enterprises closely together. Socks enterpriseparticipation and exhibition trade has been greatly improved.
SIUF2013 China (Shenzhen) international brand underwear exhibitionthrough the global convergence of the new underwear, accessoriesand fittings, show underwear fashion trends, guide enterprises to open up the market, strengthen the internal work.
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Point 4: event -- the talent is the first resource
In August 18th, 2013 "Yanbu underwear" cup China underwear model contest finals ended, not only for China underwear enterprises andnumerous outstanding occupation underwear model build a docking platform, but also greatly improve the overall quality of lingerie model,to promote the development of the market China occupationunderwear model.
In August 28th, supported by the China Fashion Association, CO sponsored Chinese knitting industrial association and GuangdongKatie clothing Limited company, Shantou City fashion home fashionInstitute, Shantou nice culture media limited company to undertake "in globe cup 2013 Chinese home fashion design contest" finals in Guangzhou ended.
In October 21st, in order to improve the "sweater town" ChinesePuyuan wool knitted apparel industry status and influence, promoting China’s wool knitting garment industry independent innovation, brand building and upgrading, the third session of the 2013 "Puyuan sweater Cup" Chinese wool knitted garment cultural creative design competition held in Shanghai.
On November 18~21, 2013 national textile industry "run source warp knitting industry and occupation skill Cup" Finals held in Jiangsu city in Changzhou province. The skills competition title units inChangzhou city run source warp knitting machinery limited company chairman Wang Zhanhong said, this activity is a promotion for thewarp knitting production enterprises and the warp knitting industry, in the enterprise image promotion and brand building, the development of the industry and talent training have important significance.
Reporter commented:
Point 5: Cluster -- deep transformation to create regional brand
Just held in Changshu Chinese Knitting Industry Association fivesession of the four Council, the industry more than 400 attendeeswitnessed the "transition China knitted town" Guli town upgraderesults. Thanks to the local government and the chamber of Commerce to Gu Li knitting, the whole industrial chain, through the combination of leading enterprises and industry lead the way to attract more SMEs to participate in, and through technical innovation,product innovation, measures such as energy saving, actively the enterprise into the procurement supply chain system, lead the oldindustry burst out new vitality.
Datang socks industry as the "national socks industry well-known brands to create demonstration zone", the quality promotion project,the brand cultivation project, technical support engineering, standard service engineering, science and technology innovation engineering and safety regulation engineering of the six work, and actively create the Datang socks industry brand, a brand of tree, let the enterprise in the shade under the trees.
The town of Zhangcha on the development of knitting industry,eliminate backward production capacity, to encourage enterprises tobuild the headquarters base, relying on the industry development ofurban construction, urban development is insufficient to make up for years.
CEN River town as the only "China knitted town", has a solidfoundation of industrial development, but the lack of creative design,product innovation and other aspects of the talent, cen River town Party committee and government to establish public service platform in the park, the establishment of information center, product designcenter, exhibition center and staff service center service center, to enable enterprises to enjoy more resources, promoting the growth of enterprises.
Haining warp tightly around the "warp knitting town" China do article,by uniting exhibitors, strengthen party building work, continue to promote the development of warp knitting industry.
Point 6: Science and technology -- technology driven Green Revolution
In April, in the knitting technology conference, from the national each big knitting colleges, enterprises and related research institutes of academic representatives to share them in their respective areas ofacademic research achievements, such as "knitting dyeing and printing industry and energy saving and emission reduction", "knittingtechnology and equipment development dynamic", "with the fronttreatment method of dyeing and finishing processing of energy-saving emission reduction", "knitted fabric finishing technology and product development", "knitted fabric continuous scouring and bleaching technology of" etc..
In addition, a number of energy-saving emission reduction technologyis widely used in the industry, including non PVA environment protection, membrane technology for the treatment of reuse of waste polyester bottle washing waste water, waste water and waste gastreatment and recovery of viscose industry technology, less water and water free dyeing processing technology, wastewater treatment and water reuse, matter and shunt treatment of wastewater reuse technology, solar heat collecting system, air compressor heat recovery technology.
In the "light of textile" 2013 annual China Textile Industry Federationof knitted underwear Innovation Award, energy-saving environmentalinnovations concern. As the new technology and new process, the first Ningbo Daqian Textile Co. Ltd. fabric top dyeing, save a lot ofpower and the dyeing cost, save the operation cost of the enterprise,and reduce the pollution of the environment. A group of one-way moisture conducting both cool features double-sided fabric is based on functional sportswear R & D, fabric inner layer with green environmental protection and energy saving fiber "cool nylon FLYCOOL", dyeing and finishing process of the invention patent, the process route design simple, save water, electricity, gas, etc..
Point 7: the new point of growth of Enterprises -- have creativity
The rapid changes in consumer demand gave birth to the innovativebusiness model, and more down to earth business models brought new growth points for enterprises.
Ant community business model innovation success, which in October of this year’s spring and summer products fair, order turnover exceeded 700000000 yuan, a brand new high; innovation mode of life to create a healthy and fashionable temptation password;Fendishi 2013 COME&PLAY magic vanguard party when the tide byPop-up store shopping, to bring consumers the most fresh fashion trends.
For the development of an enterprise, innovation is not only forproduct development, should be more cooperative innovation qualityof supply chain and industry chain. Zhucheng Yumin Knitting Co., Ltd.with the international well-known fiber R & D and production andbrands (such as Japan Asahi Kasei, San Lingli Yang, AmericaOutlast) strategic cooperation, jointly explore the real needs of consumers, strengthen the industrial chain of communicationcooperation, create and lead the market demand of new.
Point 8: product -- from meeting the need to creating demand
This year, many enterprises in product innovation, not only to meet consumer demand, but also to create consumer demand, to become the industry leader.
Embry low bit underwear heart bit stereo support invention patent,the female wearing low cut dress, underwear heart bit exposedproblems, and show female elegant line, successfully created a new market demand.
In order to overcome the summer wear no sweat, airtight, defects in winter dress not warm, after years of efforts, Zhucheng Yumin Knitting Co. Ltd, Japan Asahi Kasei Corporation, outlast company, NanjingDonghua American fiber technology development limited company,has made significant achievements in the research and developmentof heat, moisture absorption and moisture absorbent and fast dryknitted underwear, meet consumer demand for functional underwear,has broad market prospects.
Based on the same concept of innovation to create new consumer demand, Yiwu city Shaweiya socks industry limited company through the pressure of raw material, structure, density, fabric study pressure socks use, production out of order cycle principle and human legpressure bottom-up coincides with the decreasing pressure socks,and achieved a medical license.
Point 9: Design -- guide design market
The perfect combination of design and market, help the enterprise todesign a truly meet the needs of market products to a large extent,improve the design level and the competitiveness of enterprises.
As to "love style" Embry 2013 design released as the theme, thelatest fashion trend and Embry group on women’s deep love, as well as to the society and the environment great care was most incisive,build its lead the underwear market brand image.
While in sweater design, brand Asaaki 2014 spring and summerseries products really let a person shine at the moment. Designers bold knitwear and woven process of the collision, let more people appreciate the cutting-edge ideas Chinese native sweater.
At the same time, creative design and a wonderful interpretation ofthe designer but also inject more vitality into the knitting industry. The famous designer Pan Yiliang, Taiwan enjoys knitting queenreputation, "night" as the theme of the traditional knitting technologyfusion pop elements, give the knitting clothing brand new fashion life.Designer Cheng Hao in the design of the ink and lines, the "image of landscape design" by the New York media is defined as the clothing art.
Point 10: Market -- to grasp the electronic commerce the opportunity
The rapid development of e-commerce, the local government alsosee the huge market space of e-commerce brings, they encourageand support enterprises in carrying out e-commerce.
Datang town set up e-commerce Industrial Park, many organizations and professionals to carry out the business of training courses forenterprises, collective in Alibaba socks industry, to create "AlibabaZhuji industrial zone of platform".
In the 2013 Chinese Puyuan international wool knitted garment Expo,Puyuan sweater enterprises to "integration, specification, win-win" concept and discuss about the development of e-commerce, the establishment of Puyuan sweater e-commerce industry association,cultivate, promote the development of e-commerce business Puyuan sweater.
In addition, the online customization service Zhangcha knittingenterprises introduced is the extension of the business service concept, establish a good reputation.
Reporter comments on: speaking of the enterprise, the market is thetouchstone, only a good balance of traditional channels and business channels, in order to achieve sustained and stable development.
Source: (textile and Apparel Weekly)
